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Mobile user acquisition

Start growing your game with high quality users

Reach players who want to engage for the long-term with Unity's powerful mobile user acquisition solutions.

Unity Ads

Get your game discovered by high-quality users who want to play for the long-term. Tap into global audiences and optimize your campaigns for return on ad spend (ROAS), retention, or scale with Unity Ads powered by Vector.

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Tapjoy from Unity’s offerwall

Expand your UA strategy with the offerwall, an ad unit that acts like an opt-in rewarded marketplace. The best part? You only pay when users complete offers, so you get loyal users cost effectively.

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Aura

Reach billions of app users right on their devices. Work with top telecom operators and manufacturers to incrementally scale with users on more than 1 billion mobile devices worldwide.

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Unity CTV

Convert stream watchers into high-value players. With Unity CTV, you can access streaming audiences and transform them into active users of your app or game. Start boosting your app's visibility and driving meaningful growth with this untapped market.

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Unity Playworks

Attract players who’ll love your game with Unity Playworks. Build and test high impact interactive playables and end-cards directly in the Unity engine using your existing gameplay with the Playworks plugin, or using Unity Playworks video templates.

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Top studios and publishers choose Unity for their user acquisition

Unico Studio

Learn how Unico Studio leveraged Unity Ads powered by Vector to increase scale for their titles by over 4x.

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Survival Games Ltd

See how Survival Games Ltd increased unique IAP purchases 5X by scaling with high quality players using the ironSource Ads IAP ROAS optimizer.

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Falcon Games

Discover how Falcon Games uses the Tapjoy from Unity offerwall to engage high-quality users and scale their top titles.

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“"Unity Ads powered by Vector has transformed how we scale on iOS and Android. With Vector, All in Hole surpassed previous spend and made Unity a top-performing network for our game” ”

Naveen Mewani
Naveen Mewani - Homa
VP Growth at Homa
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Unity Ad Design Studio

Level up your creative strategy with Unity experts who understand how to create ads that convert high-value users into players. Access consultations that go from storyboard to production, including ready-to-use creatives and playables.


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Get all the knowledge you need to grow your game

Get top industry tips and best practices for scaling your mobile app business.

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Frequently asked questions

You can run high-impact campaigns using a variety of formats designed to drive engagement and installs:

Video Ads: The core format for both platforms. On ironSource, you can enhance these with Interactive End Cards (IEC) or Carousel End Cards (displaying multiple images like app store screenshots).

Playable Ads: Interactive ads that let users try your gameplay before downloading. These are highly effective for qualifying users and improving retention.

Interactive Video: A format where users actively participate in the video or choose options displayed on-screen.


Once you’ve created a Unity ID, both Unity Ads and ironSource Ads offer a streamlined process for getting your UA campaign up and running fast.

Watch how to get started with Unity Ads here and ironSource Ads here:

Unity Ads - https://www.youtube.com/watch?v=9w8QWRdnsVk

iAds - https://developers.is.com/ironsource-mobile/general/campaign-setup-3/#step-1


To reach the right audience, Unity combines advanced machine learning with flexible manual controls. Our primary engine, Unity Ads leverages Unity Vector AI, which is designed to leverage data from across the Unity ecosystem to drive growth. Built to connect the right players with the right games,Vectorusing unique insights to deliver smarter matching and better long‑term results for our advertisers.

For performance scaling, you can activate automated Optimizers, specifically the ROAS Optimizer for revenue targets or the Event Optimizer (tCPA) for engagement goals, which adjust bids in real-time to maximize your returns. These automated tools are complemented by standard targeting options, allowing you to manually refine your audience by geography, device, and connection type as needed.


Both Unity Ads and ironSource Ads offer dedicated campaign dashboards and report builders so you can analyze and view key performance metrics over time.


Yes, both Unity Ads and ironSource support major Mobile Measurement Partners (MMPs) such as AppsFlyer, Adjust, Singular, Kochava, and Branch. Connect your account via the dashboards or supply the tracking URLs during campaign setup.

Find further MMP integration guidance here: https://docs.unity.com/en-us/grow/acquire/partner-integration